Growth Marketing Manager
AIApply is hiring a remote Growth Marketing Manager to own acquisition and drive our next stage of user growth across paid, organic, lifecycle and viral channels.
We are a product-led AI company with strong word of mouth and a large addressable market — every job seeker on the planet. Your job is to compound that: find the channels that work, scale them profitably, and build the experimentation machine that keeps finding new ones.
Fully remote, high autonomy, budget ownership from day one.
Responsibilities
Own paid acquisition across Meta, Google, TikTok and emerging channels — strategy, creative briefs, budget and CAC/ROAS targets. Build and run the growth experiment pipeline: hypotheses, tests, readouts, and a documented log of what worked. Own lifecycle marketing — onboarding, activation and re-engagement emails and push — in partnership with product. Drive organic and SEO growth in collaboration with content, targeting high-intent career and job-search keywords. Design referral and viral loops that lower blended CAC. Build the reporting that ties spend to activation, subscription and retention, not just installs or clicks. Manage agencies, freelancers and creator partnerships as we scale.
Qualification
4+ years in growth or performance marketing at a consumer subscription, app or B2C SaaS company. Proven ownership of a meaningful monthly budget with accountable CAC, ROAS and payback targets. Hands-on with Meta Ads, Google Ads and at least one of TikTok, Reddit or YouTube. Strong analytical skills — comfortable in GA4, Amplitude/Mixpanel and spreadsheets; SQL is a plus. Creative instincts: you can brief, judge and iterate on ad creative, not just buy media. Experience with lifecycle tooling (Loops, Customer.io, Braze or similar) and conversion rate optimisation. Nice to have: careers, education or productivity app experience; App Store/Play Store growth.
Required
Must-haves: 4+ years growth or performance marketing for a consumer product, direct ownership of paid budget and CAC targets, strong analytics ability, and experience running a structured experimentation programme.
Languages
English
Benefits
- Fully remote — work from anywhere
- Competitive salary plus equity
- Performance bonus potential
- Flexible hours
- Learning and conference budget
- Home office stipend
- Generous paid time off
Company